What is SEM, PPC and Paid Search?


In a search engine optimization process, you need your website to become popular with the available or common search engines such as Google, Yahoo, Bing among others. In order to achieve this objective, you need to create a site that is search engine friendly; one that will blend seamlessly any search engine and improve or increase the level of traffic to your site. To improve a website’s visibility in Search Engines Results Pages (SERPs), a viral internet marketing campaign is compulsory and this is where SEM comes in handy. Search Engine Marketing (SEM) is the process of popularizing your website …

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Content Marketing Tips for Small Business


Content marketing is a great tool that allows you to create and distribute valuable and relevant content to your audience. Good strategies enhance visibility of your business to potential customers. This strategy also allows you to attract, acquire and engage with your potential customers. You should post quality information, well-compiled and non-duplicated content regularly. Here are 14 tips that will help you to market your content. Content Marketing Enquire from your customers First, you should define your target audience. To know what they want, you should enquire what they want to know. It can be the reason you want them …

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SEM Tips to Help you Grow Your Website


Search Engine Marketing (SEM) provides marketers with a highly measurable and effective method of connecting to their customers directly through search engines such as Yahoo, MSN and Google AdWords using appropriate keyword searches. You can use SEM software such as Wordstream to achieve this goal. Some advantages of SEM software solutions include: Productivity: strong SEM tools allow for keyword grouping, organization and discovery. Combined with the powerful SEM workflow tools, you are in a position to prioritize SEM tasks. Relevance: it allows you to create powerful keywords Value: increased relevancy and productivity ensures you save money and time Understanding how …

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What is Search Marketing?


Search marketing is simply a tactic that is used to gain traffic and an online presence via either unpaid or paid strategies on the search engine platforms such as Bing, Google and Yahoo. Try visualizing when you last searched for information, products or advice on Google, Yahoo or Bing. The search query is simply the text you typed in your search engine’s search box. The page is referred to as the Search Engine Results Page (SERP). Different studies have realized that the higher you get in the SERPS, the likely you are to experience traffic in your site. However, the …

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