What is SEM, PPC and Paid Search?


In a search engine optimization process, you need your website to become popular with the available or common search engines such as Google, Yahoo, Bing among others. In order to achieve this objective, you need to create a site that is search engine friendly; one that will blend seamlessly any search engine and improve or increase the level of traffic to your site. To improve a website’s visibility in Search Engines Results Pages (SERPs), a viral internet marketing campaign is compulsory and this is where SEM comes in handy. Search Engine Marketing (SEM) is the process of popularizing your website …

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